Unseen Heroes

GOOD: street food + design market Presents Gypsy Mobile Boutique

UH Staff — Mon, 14 May 2012 19:54:25 +0000

Check out round 2 of The Process, just in time for Mother’s Day, with Bridgette from Gypsy Mobile Boutique!

Good: street food + design market Presents Toro Quality Goods

UH Staff — Mon, 07 May 2012 17:35:53 +0000

Check out our latest sit-down with Toro Quality Goods, an amazing company that you’ll be sure to see more of at Good: street food + design market!

GOOD: street food + design market Promo Video

UH Staff — Sun, 29 Apr 2012 10:50:16 +0000

It has been about a year and a half in the making, but it goes to show that when you put your mind to something, there is nothing you can’t accomplish! We are teaming up with the Del Paso Boulevard Partnership to bring you GOOD: street food + design market.

Join us on the first Sundays in June thru November to celebrate Northern California’s most dynamic gathering of innovative and artisan food and design. There’s no better way to spend a Sunday. GOOD street food + design market also features really good dj’s and live music, really good beer and wine, and really good bike parking.

There is nothing better than good food, good drinks, and good shopping… We intend to bring Sacramento all three…

Tupac’s Performance at Coachella

UH Staff — Mon, 16 Apr 2012 19:34:05 +0000

After seeing videos of Tupac’s stunningly realistic holographic performance at Coachella this weekend, we know more than a few people regretting their decisions not to attend weekend 1 of festival.

Now all it’s left us wondering is, how could they possibly outdo themselves next weekend? And, of course, how did they get Tupac to say “Coachella”?!

If you haven’t already seen the performance, check it out!!

Our Biggest Event Of The Year…

UH Staff — Wed, 11 Apr 2012 16:12:46 +0000

Disposable Film Festival 2012

UH Staff — Mon, 09 Apr 2012 16:57:31 +0000

Unseen Heroes is all about creating within and reinventing that which we see and do in our everyday lives. San Francisco’s Disposable Film Festival does just that, encouraging people to use the technology with which they interact every day in order to create something extraordinary.

Only accepting work that has been filmed with non-professional devices like iPhones and hand-held cameras, the film festival, which celebrated its fifth year last month, speaks to the creative in all of us by transforming the every day objects we often take for granted into the means for creating the festival’s next masterpiece.

Check out their video below!

MINI Cooper: Taking Product Launches to a New Level

UH Staff — Mon, 02 Apr 2012 23:01:39 +0000

For anyone who ever went to space camp or dreamed of becoming an astronaut one day, MINI Cooper’s recent NYC product launch reignited consumers’ fond, out-of-this-world childhood ambitions.

Taking the concept of a product launch to its most literal level, MINI strapped one of their new coupes to a rocket in the middle of an intersection in New York’s Meatpacking district and counted down to the “launch” on Facebook and in person with the help of a spacesuit-clad street team.

Attracting attention, smiles, web and street traffic, this was the perfect way to fuse MINI’s social media presence with a fun, eye-grabbing event.

Sneak Peak…

UH Staff — Fri, 30 Mar 2012 22:13:42 +0000

One of the many perks to working at Unseen Heroes is being able to see the process of events unfold in real time. We create, we strategize, we coordinate, we crunch numbers, we hit roadblocks, and we work around them. And after all of that is done, in one short moment, we see the event come to life. Sometimes we wish we had a camera on us to show you what it’s like before the event.Wait… We do!! Check out a sneak peak of the good folks over at GetSRVD.com and Wicked’Wich as they take on another concept.

Finders Keepers

UH Staff — Sat, 24 Mar 2012 01:49:05 +0000

Who doesn’t enjoy the excitement (or the throwback) of a good scavenger hunt?

In the ultimate use of social media, to promote their new mini shot product, Red Bull created a nation-wide scavenger hunt for people who wanted to try the shots for free, engaging them with social media through this original and fun campaign.

Check it out!

Food Truck Fever

UH Staff — Mon, 19 Mar 2012 18:11:49 +0000

With food truck festivals like Sacramento’s SactoMoFo and San Francisco’s Off The Grid expanding locally, and similar food truck-focused events popping up in Seattle, Chicago, and New York City, food trucks definitely seem to have taken off.

Reinventing food truck fare from what we used to think of as roach coach cuisine, these present-day restaurants on wheels have definitely cleaned up their acts and their reputations, offering unique eats with unexpected high-end menus and culinary fusions that we never in our wildest dreams expected to see from sidewalk vendors.

Not only do we love the sense community that this new street food culture offers to the cities in which it has taken hold, but the trucks’ inherent mobility allows them the unique ability to be spontaneous and bring their followers to places they might not ordinarily go, lending a hand to efforts aiming to reinvigorate our cities in an exciting new way.

Heres to keeping us all on our well-fed toes!