Sac Electronic Music Fest

Our Challenge:
As producers of the 2011 SEMF, we needed to create an exciting new way to engage people with the event in a forum where we could spread awareness about the event, allowing users to access event dates and line-up information.

 

Our Solution:
Unseen Heroes created a fully integrated iPhone and Android app that gave users event information and allowed them to upload photos and videos from the festival. Creating the app allowed users to connect event information and posts to other social media outlets, like Facebook and Twitter, as well as the SEMF event website. By 2011 SEMF achieved such a connection to its fan-base that one attendee even got a tattoo of the event logo.

 

Our Results:
-3 sold-out shows.
-Over 1,000 attendees over the course of the 3-night event
-Over 1500 app downloads in Sacramento and surrounding metropolitan areas