SOL Member Launch

Our Challenge:

To implement Sol Collective’s first membership program in its 6 year run as a non-profit fixture in the Sacramento community by attracting members in a creative way, creating a membership system, and getting the word out to a broader audience about Sol Collective’s programs.

 

Our Solution:

Unseen Heroes created the “Bigger Picture” campaign, to implement this membership program in an innovative way.  Unseen Heroes conceptualized the idea to create several large canvases on which each person, upon becoming a member, would paint a their own section, contributing to the finished product of a bigger picture. This provides a tangible way for people to see the community they are becoming a part of as members of Sol Collective. Unseen Heroes planned multiple events surrounding the campaign, including a soft launch, to which Sol Collective board members invited friends to come sign up, as well as a bigger launch party to continue to expand the program.